BU 143 - Advertising

Credit Hour(s): 3
Contact Hours: (3, 0)

This course introduces students to the uses of promotional and institutional advertising through print and broadcast media, direct mail, point of sale, and web and social media advertising. Areas of study include the advertising plan and budget, use of demographics, media selection, copywriting, and layout, as well as coordination of advertising with other phases of sales promotion. Offered spring semesters only.