BU 249 - Competitive Analytics Capstone

Credit Hour(s): 1
Contact Hours: (0, 0)

This course is designed to provide an integrative culminating experience for students in the Competitive Analytics Program. Successful completion of this course will require students to have a portfolio compilation of materials that demonstrate an understanding of the role of competitive analytics across the breadth of business operations, the relationship between business processes, information and technology and its value to the business, and the analytic skills and tools needed to perform a variety of competitive analytic applications to achieve competitive advantage as well as the successful completion of a 3-5 week (40 hr) experiential hands-on activity with internal or external partners. Offered spring semesters only. Prerequisite(s): Second year - 4th semester status in program