Business: Marketing, A.A.S.

Location(s): Main Campus, Internet Academy

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HEGIS: 5004

SUNY CODE: 0633

The marketing program helps prepare students for a career in the fast-paced world of marketing. The program emphasizes marketing principles and existing practices. This career choice provides students with diverse career opportunities. This field is proving to be one of the fastest growing fields of employment opportunities.

The goals of this program are to:

prepare students to use various market research techniques;
introduce students to advertising techniques;
prepare students to understand the need for developing a marketing plan; and
expose students to the use of technology/computers to help find solutions to common business applications.

Successful graduates from this program will be able to:

apply research tools to business applications;
identify and reflect upon various techniques used in advertising;
appreciate the value and relation of a marketing plan to the effective management of a business plan; and
perform and apply basic statistics to solve business problems by using computers/technology.

Career Opportunities/Transfer Information

Graduates find employment with marketing agencies, newspapers, trade journals, telephone companies, banks, computer industries, government and private industry. Specific titles may include: sales representative, marketing management trainee, market analyst or public relations employee. Early academic advisement may allow the student to transfer some credits into a four-year program. A student pursuing a degree in this program may consult with an academic advisor to select course(s) to prepare for career or transfer plans.

Program of Study

1st Year

1st Semester

BU 104 - Financial Accounting Credit Hour(s): 4
BU 111 - Business Organization & Management Credit Hour(s): 3
EN 111 - College Writing Credit Hour(s): 3
FS 100 - First Year Student Seminar Credit Hour(s): 1
Information Science Elective Credit Hour(s): 3
Science Selective Credit Hour(s): 3

Subtotal: 17

2nd Semester

BU 105 - Managerial Accounting Credit Hour(s): 3
BU 141 - Introduction to Marketing Credit Hour(s): 3
EN 112 - College Literature Credit Hour(s): 3
SS 151 - Introductory Psychology Credit Hour(s): 3
US History and Civic Engagement Selective Credit Hour(s): 3
Physical Education Activity Credit Hour(s): 1

Subtotal: 16

2nd Year

3rd Semester

BU 142 - Marketing Research and New Business Development Credit Hour(s): 3
BU 225 - Customer Service Management Credit Hour(s): 3
BU 232 - Principles of Management Credit Hour(s): 3
SS 185 - Introduction to Macroeconomics Credit Hour(s): 3
Physical Education Activity Credit Hour(s): 1
MA 127 - Mathematical Statistics I Credit Hour(s): 3

Subtotal: 16

4th Semester

BU 112 - Business Communications Credit Hour(s): 3
BU 143 - Advertising Credit Hour(s): 3
BU 245 - Marketing Management Credit Hour(s): 3
SS 161 - Introductory Sociology Credit Hour(s): 3
Business Elective Credit Hour(s): 3

Subtotal: 15

Business Elective

Students may choose one from:

BU 121 - Business Law I Credit Hour(s): 3
BU 145 - Principles of Retailing Credit Hour(s): 3
BU 203 - Independent Project in Business Credit Hour(s): 3
BU 233 - Business Applications & Strategies Credit Hour(s): 3
BU 238 - Introduction to Entrepreneurship Credit Hour(s): 3

Total Credit Hours: 64

This program may be completed entirely online. For more information: www.herkimer.edu/ia

For more information, contact the Academic Division at (315) 866-0300, ext. 8240 or toll free 1-844-GO-4-HERK, ext. 8240.