Esports Management, A.A.S.

HEGIS: 5099

SUNY CODE: 4261

Prepare for an exciting career in the rapidly growing field of esports, the global entertainment industry encompassing competitive video gaming. Esports is predicted to grow faster than any other sport in the next few years, and the need for managers to support game developers and the emerging audience of gaming consumers is projected to increase as well. This growth industry will create demand for employees who appreciate the professional competitive video gaming environment, understand basic technology and possess the marketing and management skills to contribute to this emergent field.

Graduates of the Esports program will be prepared to pursue positions in esports marketing and promotion, events management, esports broadcasting, tournament directors, collegiate esports coaches and directors, facilities and game day management and operations, public relations, and sales.

The goals of this program are to:

• educate students who understand all aspects of the esports business environment including the basic technology and culture of esports operations, including event management, marketing, content creation, strategic planning, and personnel management. Students will demonstrate skills in communication, critical thinking, and decision-making required to be effective managers.
• educate students to be able to pursue positions in esports facilities, operations, administration, sales and game day operations.

Successful graduates from this program will be able to:

• utilization information by applying a variety of business and industry standard software and hardware to major business functions (e.g., marketing, accounting, content creation and human resource management).
• use effective communication skills to promote a team-oriented respectful organizational environment and use marketing information management concepts, systems, and tools needed to obtain, evaluate, and disseminate information for use in making effective decisions.