BU 247 - Event Planning and Management

Credit Hour(s): 3
Contact Hours: (3, 0)

This course is a study of the role of the meeting planner in planning and managing virtual, in-person, and hybrid events. Site selection, negotiation, budgeting, transportation, program design, marketing, and on-site logistics are components that will be explored. Students will begin to develop a professional understanding of pivotal topics, including negotiations and agreements, concert and event production, sports and entertainment marketing, professional sports management, and effective work with vendors and clients including networking techniques.